EMRBI 3RD ANNUAL CONFERENCE SYMPOSIA:
Simon Dolan (Chair), ESADE University, Spain
Yitzhak Fried, Syracuse University, USA
Demetris Vrontis, Dean of School of Business, University of Nicosia, Cyprus
Yaakov Weber, Chair of Department of Strategy and Entrepreneurship, College of Management, Israel
The purpose of this highly interactive and innovative symposium is to discuss some questions and seek for answers that may effectively be translated into the future schools' BA and MBA curriculum, thereby transforming not only the programs but also the ways the schools interact with program participants.
Business schools claim to prepare future managers and leaders to deal with the complex environment and decisions that businesses face. However, growing criticism suggests that business schools are not doing their job properly. For example, Mintzberg claims that "conventional MBA programs train the wrong people in the wrong ways with the wrong consequences.
We would like to discuss different perspectives regarding:
a) How academic programs can add real value in business?
b) What business leaders think about higher education in business?
c) In which areas should business schools focus (for example, soft skills, globalization and multicultural competences, corporate governance, ethics, green economy, etc.) in their BA, and MBA programs?
d) Are criteria for students' admission important?
e) How teaching/training should be changed to meet future challenges?
Pier Massa (Chair), Consultant, EMRBI's Country Director for Malta
Amir Shoham (Chair), College of Management, Israel
Michalis Sarris, ex Minister of Finance, Republic of Cyprus
Manthos Mavrommatis, President of the Cyprus Chamber of Commerce and Industry
Spyros Hadjidakis and Marios Christou, University of Nicosia, Cyprus
Simona Mihai, European University, Cyprus
Yaakov Weber, College of Management, Israel
The current economic crisis is described by Alan Greenspan as a once in a century event. This symposium will examine the origins, evolution and ongoing consequences of this crisis, exploring the different actors, responses and policy decisions along the way.
The symposium is intended to bring together the different perspectives of stakeholders in business, government and academia in a unique forum where the issues, implications and solutions can be explored through different lenses and their future implications can be evaluated. The event will provoke deep discussions over crisis policy choices and their consequences for this unique set of global circumstances. A key objective for these sessions is to take stock and to extract relevant lesson and learning that can be applied directly to the situation facing the individual stakeholders in their own capacities. The collective learning from these sessions could, ultimately, produce relevant insights that have impact on a larger scale.
Symposium 3: Marketing in changing world of communication
Avichai Shuv-Ami (Chair), College of Management, Israel
Andreas Mesarites, Managing Director of Mesarites Brand Builders, Cyprus
Tugba Kalafatoglu, Tugba Kalafatoglu and Associates, Turkey, 2008-2009 American Communication Association President
Rudi Kaufmann and Demetris Vrontis, University of Nicosia, Cyprus
This symposium discusses an exciting and innovative range of topics in our changing world of communication such as:
1. Is internet really changing marketing concepts and strategies or is it just a marketing communication tool?
2. What is the role of the advertising and media agencies in the changing world of communication?
3. "One stop shop" agency or "collaborating agencies" managing the firm's brand communication strategy?
4. Is consumer engagement changing the way firms communicate their brands?
5. Is the ability (using computer's software) of consumers to control, choose and screen information changing the role of advertising and public relation agencies?
6. How important is social networking?